|Project Title:||The development of social media context the Millet Mobile marketing strategies|
|Author:||Mr. Zelan Li|
|Advisor:||Doctor Chai Thanichanun|
|Degree:||Master of Business Administration|
Zelan, Li. (2017). The development of social media context the Millet Mobile marketing strategies. (Independent study, Master of Business Administration). Bangkok: Siam University.
The rapid development of information technology sites, micro blogging, social networking, blog and other social media plays an increasingly important role. The microblogging rise so more people began to pay attention to social media to promote the vigorous development of the social media to a certain extent. With the development of mobile Internet, constantly changing the behavior of each person as well as a wide range of industries and, in particular to promote the development of the smart phone. Millet phone it is through social media marketing to create a sales miracle.
In this paper, through the six parts of the marketing strategy of the millet phone study, the first part of the introduction of the research background, the purpose and significance of the research methodology and framework introduced. The second part of literature systems management from the social media marketing channels, networks and consumer behavior characteristics. The third part is the use of tools to analyze the mobile phone environment in the context of social media. The fourth part of the questionnaire analysis and SWOT analysis millet mobile marketing environment. The fifth part of the context of social marketing, of millet mobile marketing effect analysis. Part sixth Summary and Outlook of the full text. By Millet mobile marketing strategy in the context of social media development, pointing out the advantages of millet mobile marketing, social marketing offers powerful lessons for other companies.
Keywords: Social Media, Millet mobile phone, Social marketing, Tactics.
The development of social media context the Millet Mobile marketing strategies
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand