Title: The Investigation of Career Development of Flight Attendants in Eastern China Airlines
Author: Liu Chen
Advisor: Dr. Zhang Li
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2566 (2023)
Published: 2nd National and International Academic Conference on Innovation and Management for Sustainable 15-16 December 2020 (pp.108-118) https://mba.siam.edu/proceedings13/ PDF
Abstract
The aviation industry is a critical sector that significantly contributes to the global economy by facilitating international trade, tourism, and connectivity. The aviation industry heavily relies on flight attendants, whose career development significantly impacts service quality and operational efficiency. This study addresses the need to enhance career satisfaction and development prospects among flight attendants in Eastern China Airlines. The objectives of this study were: 1) To examine the relationship between career training and career development prospects of flight attendants in Eastern China Airlines, 2) To examine the relationship between work environment and career development prospects of flight attendants in Eastern China Airlines, 3) To examine the relationship between support systems and career development prospects of flight attendants in Eastern China Airlines.
This study adopted the quantitative research method, utilizing a structured survey, distributing questionnaires to 350 flight attendants, with 300 valid responses analyzed. The study tested three hypotheses using Pearson correlation and regression analyses, and confirmed that: 1) there is a significant positive relationship between career training and career development prospects, 2) there is a significant positive relationship between work environment and career development prospects, 3) there is a significant positive relationship between support systems and career development prospects.
Based on these findings, the study recommends enhancing career training programs and improving the work environment and support systems. These strategies aim to foster a more motivated, satisfied, and productive workforce, ultimately benefiting Eastern China Airlines.
Keywords: career development theory, career training, work environment, support systems
The Investigation of Career Development of Flight Attendants in Eastern China Airlines
6217195413 Liu Chen 2566 (2023) The Investigation of Career Development of Flight Attendants in Eastern China Airlines สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management