| Title: | The Role of Leadership in Managing Organizational Change |
| Author: | Ritik Dabas |
| Advisor: | ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul |
| Degree: | Master of Business Administration |
| Major: | Marketing Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2569 (2026) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 18th National and International Academic Conference 2025 pp.726-738 Conference Publication Year: 2568 (2025) View |
Abstract
This study examined the role of leadership in managing organizational change and identified the leadership practices that contribute to successful change initiatives. The study focused on leadership styles, employee engagement, organizational culture, communication, and resistance to change. A qualitative research approach was adopted using documentary analysis. Data were collected from academic journals, case studies, organizational reports, and other relevant secondary sources and analyzed thematically. The findings reveal that effective leadership plays a crucial role in guiding organizational change by promoting employee engagement, reducing resistance, supporting communication, and aligning organizational culture with change objectives. The study concluded that leadership effectiveness is a key factor in achieving successful organizational change.
Keywords: leadership, organizational change, change management, leadership styles, employee engagement, organizational culture.
