Title:
The Influencing Factors of Incentive Management of Counselors in Private Universities-A Case Study of Shandong Engineering Vocational and Technical University
Author:
Zhang Xueqiang
Advisor:
ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong
Degree:
Master of Business Administration
Major:
Education Management
Faculty:
บัณฑิตวิทยาลัย (Graduate School)
Academic year:
2566 (2023)
Published:
The 14th National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021 (pp.2032-2047) คลิก PDF
Abstract
Counselors at private institutions of higher learning lack incentive management, which results in unfavorable attitudes, a lack of priority for student work, routine management, and excessive enrollment energy investment, despite evident benefits. This paper aimed to study the influencing factors of incentive management of counselors in Shandong Engineering Vocational and Technical University.
The objectives of the study were:1) To explore the influencing factors that affect the incentive management of counselors in Shandong Engineering Vocational and Technical University; 2) To determine whether salary and welfare system, appraisal and evaluation system, career promotion mechanism, career identity affect the incentive management of counselors in Shandong Engineering Vocational and Technical University.
This study adopted the quantitative research method, 390 electronic questionnaires were distributed and 342 valid questionnaires were recovered, with a recovery rate of 87.69%. Based on Hierarchy of Needs Theory and Expectancy Theory, this paper found that: 1) The influencing factors of the incentive management of counselors in Shandong Engineering Vocational and Technical University include four factors: salary and welfare system, career promotion mechanism, appraisal and evaluation system, career identity; 2) Salary and welfare system, career promotion mechanism, appraisal and evaluation system, and career identity have a positive effect on the incentive management of counselors. For recommendations, incentive management of counselors should focus on the following aspects: 1) Establishment of reasonable salary and welfare system; 2) Improvement of career promotion mechanism; 3) Improvement of appraisal and evaluation system; 4) Enhancement of career identity.
Keywords: incentive management, influencing factors, counselors
The Influencing Factors of Incentive Management of Counselors in Private Universities-A Case Study of Shandong Engineering Vocational and Technical University /
6417195032 Zhang Xueqiang 2566 (2023) The Influencing Factors of Incentive Management of Counselors in Private Universities-A Case Study of Shandong Engineering Vocational and Technical University สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,Education Management