| Project Title: | LED Farm, The Future of Farming |
| Author: | Miss Sindhuj Thap |
| Advisor: | Miss Yhing Sawhney |
| Degree: | Bachelor of Business Administration (International Program) |
| Major: | Marketing |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2021 |
Citation
Sindhuj Thap. (2021). LED farm, the future of farming. (Cooperative Education). Bangkok: Siam University.
Abstract
The report entitled “LED Farm: An eco-friendly future of farming” focuses on how LED Farm has been evolving to create a sustainable future in the agricultural sector. This cooperative education report contains the working experience of different tasks carried out as a marketing intern.
The objectives of the study include:
(1) to implement theoretical knowledge learned.
(2) To have a better understanding of the agricultural industry.
(3) To have a better understanding of supply chain management in the agricultural sector.
(4) To gain technical knowledge about the hydroponic system.
Working as an intern main duty performed was to increase brand awareness of LED Farm, generate leads and traffic on the website, and do a competitor analysis to reverse engineer their strategies.
All the duties and responsibilities assigned during the cooperative education are explained in detail in this study. Problems faced were mostly cultural barriers which I overcame with time. Other technical and work-related problems were solved with alternatives from the team members of the company. Working rigorously for the organization has taught me to be adaptable in any tough situations, working individually as well as overcoming cultural obstacles. This practical cooperative education program also helped me understand the technical aspects of Hydroponic Farming along with creating different marketing strategies. Since this is my area of interest, I was rigorously researching different working mechanisms companies adapt in different parts of the world.
Keywords: LED Farm, Hydroponics, sustainable farming, brand awareness.
LED Farm, The Future of Farming
Faculty of Business Administration, Siam University, Bangkok, Thailand