Educating and refreshing the retail team on various Jockey Products

Last modified: July 6, 2022
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Project Title: Educating and refreshing the retail team on various Jockey Products
Author: Sakshi Agrawal
Advisor: Yhing Sawhney
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2021

Citation

Agrawal, Sakshi. (2021). Educating and refreshing the retail team on various jockey products. (Cooperative Education). Bangkok: Siam University.


Abstract

This cooperative report entitled “Educating and refreshing the retail team on various Jockey products” about how the products and brand Comfort Nepal Traders benefit customers. With a wide range of products to offer, Comfort Nepal Traders is the country’s sole distributor of the brand. At Teku, the company has its headquarters and warehouse, as well as a retail outlet in Newroad, Kathmandu.

The primary goal of this report is to identify aspects of product fabrics, product range of the brand and financials covered during the internship that benefit the company. Additionally, the report discusses how Comfort Nepal Traders can modernize its brand by being more active on social media platforms, even if it is a legacy holding traditional company.

During my time as an intern, I learned a lot about how the company’s various departments work together to provide excellent customer service. Helped the various departments by submitting the warehouse stock by both taking stock of the warehouse and by entering the data to the software, prepping vehicle consignment tracking system (VCTS) for the company delivery vehicles, entering bills and ledger, feeding summary of card-holding customers in appropriate software’s were my main responsibilities and making regular visits to the retail outlets of the brand.

To summarize, the findings of this study suggest that Comfort Nepal Traders must improve its digital presence and educate its customers about the fabrics it sells in order to increase product productivity. This first step is critical for avoiding a brand gap and teaching employees about quality that the brand provides for the price model. As long as the company can train its employees on how to use analytics and the data it collects while also maintaining a tight integration with back-end logistics, it will be well-positioned to succeed.

Keywords: Fabric details, Price, Communication, Relationship, Training.


 Educating and Refreshing the Retail Team on Various Jockey Products

Faculty of Business Administration, Siam University, Bangkok, Thailand

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