A Case Study of “Marketing Performance within the Third eye tech”

Last modified: July 7, 2022
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Project Title: A Case Study of “Marketing Performance within the Third eye tech”
Author: Mr. Neha Agrawal
Advisor: Miss Yhing Sawheny
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2021

Citation

Agrawal, Neha. (2020). A case study of “Marketing Performance within the Third eye tech”. (Cooperative Education). Bangkok: Siam University.


Abstract

This cooperative report entitled “Marketing Performance within Third Eye Tech” has the goals to study how the company manages the marketing department and how they promote the product in the market. Objectives of the study include: (1) to understand the working space (2) to study need and interest of the local market’s demand and supply, (3) to help bring my theoretical knowledge into use for practical world, (4) to understand the law and policies regulation in operation requirement, (5) to understand the flow of marketing in managing the day-to-day activities. With the company third Eye Tech which is based in Nepal, I was assigned to work as marketing Assistant in the department. During the period 1st January to April 20, 2022. It was also understood that the theories learnt in classroom do not always get implied as it states. It varies to different components such as scale of the organization, the management’s behavior and the ability to actually face the problem.

Upon the internship period, it is found that the basic  problems(such as adapting to the organizational culture, meeting deadline of assignments, performance pressure when assigned extra task, little careless with the tasks) was resolved by means of self-learning and understanding the core of the problem and then via the guidance of supervisors. In this matter, I am able to learn more about social and communication skills and work ethics which are very important for future career development and profession.

Keywords: Marketing, content, reports, work assignment, Content Strategy.


A Case Study of “Marketing Performance within the Third eye tech”

Faculty of Business Administration, Siam University, Bangkok, Thailand

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