The Factors Influencing the Development of Higher Education Management – A Case Study of SuZhou University of Science and Technology

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Title: The Factors Influencing the Development of Higher Education Management – A Case Study of SuZhou University of Science and Technology
Author: Xu Guyue
Advisor: Dr. Ma Yu
Degree: Master of Business Administration
Major: Education Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2568 (2025)
Published: นำเสนอในที่ประชุมวิชาการ (Conference) The 14th National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021 (pp.1898-1907)  Click    PDF

Abstract

China’s higher education has experienced rapid growth, achieving a remarkable leap forward over the past two decades. However, China’s higher education development also faces challenges similar to those encountered globally. These challenges directly hinder the stable and healthy development of the educational ecosystem. This study took Suzhou University of Science and Technology as a case to conduct an empirical investigation into the factors influencing the development of higher education. This study aims to achieve the following research objectives: 1) To examine the effect of management structure on the development of educational management of Suzhou University of Science and Technology; 2) To examine the effect of quality of faculty and staff on the development of educational management of Suzhou University of Science and Technology; 3) To examine the effect of school culture on the development of educational management of Suzhou University of Science and Technology and 4) To xamine the effect of big data on the development of educational management of Suzhou University of Science and Technology.
This study used a quantitative research approach and designed a questionnaire based on the actual development conditions of Suzhou University of Science and Technology. The finalized questionnaire was distributed to the faculty members of the School of Education and the School of Economics and Management at Suzhou University of Science and Technology for completion to collect relevant data. The questionnaire was primarily distributed and completed through the faculty WeChat group. A total of 187 questionnaires were distributed, and all 187 were returned. Of these, 13 were deemed invalid, resulting in an effective response rate of 93.0%. The results show that all the four variables, management structure, the quality of faculty and staff, school culture, and big data, significantly affect the development of educational management of Suzhou University of Science and Technology.
This study also provides the following recommendations based on the data analysis results: 1) Fostering a sense of responsibility in higher education management; 2) making scientific and rational allocation of human resources and 3) enhancing the professional skills

Keywords: management structure, quality of faculty and staff, school culture, big data, educational management, higher education


6317195813, Xu Guyue, Advisor: Dr. Ma Yu, สารนิพนธ์ (Independent Study), The Factors Influencing the Development of Higher Education Management – A Case Study of SuZhou University of Science and Technology, นำเสนอในที่ประชุมวิชาการ (Conference), The 14th National and International Academic Conference, Online Conference, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย

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