| Project Title: | Tmall Business Network Marketing Strategy Research: Pet Baby Living Room for Case |
| Author: | Yan Wang |
| Advisor: | Ass. Professor. Shun-Chieh Chang |
| Degree: | Master of Business Administration |
| Major: | International Master of Business Administration |
| Faculty: | Graduate Schools |
| Academic year: | 2017 |
Citation
Yan, Wang. (2017). Tmall business network marketing strategy research: Pet baby living room for case. (Master’s independent study). Bangkok: Master in Business Administration, Siam University.
Abstract
In recent years, with the popularization of computers and the perfection of the Internet’s various network functions, the number of people choosing to shop online is increasing. According to the 2015 statistics, Ali’s transaction volume surpassed 3 trillion yuan, Jingdong transaction volume surpassed 400 million yuan, online shopping has become a mainstream shopping way. Households can buy goods from around the world, and because of the store rent, ZhouZhe purchase channel, a lot of labor expenses, And from time to time there will be “second kill”, “group buying” and other activities, The price of online goods has a great advantage in the brick-and-mortar stores. But the biggest feature of physical stores is the experience of the commodity, which can give consumers one of the most intuitive feelings, while returning the goods is more convenient. So, for consumers, online stores and brick-and-mortar stores have different degrees of risk, so online stores and brick-and-mortar operators can take some effective measures against their own advantages.
Key words: brick-and-mortar shopping online store pet.
Tmall Business Network Marketing Strategy Research – Pet Baby Living Room for Case
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand