A Case Study of The Influencing Factors in the New Interstate Order of Asean and the Pacific Rim on Huawei’s Strategic Adaptation

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Title: A Case Study of The Influencing Factors in the New Interstate Order of Asean and the Pacific Rim on Huawei’s Strategic Adaptation

Author:Pan Guoqing

Advisor: Dr. Zhang Li

Degree: Master of Business Administration

Major: International Business Management

Faculty: บัณฑิตวิทยาลัย (Graduate School)

Academic year: 2566 (2023)

Published: 2nd National and International Academic Conference on Innovation and Management for Sustainable 15-16 December 2020 (pp.174-184)  Proceedings  PDF 


Abstract

The significance of the New Interstate Order is underlined by the reconfiguration of global supply chains, evolving trade policies, and the increasing importance of technological innovation in international competitiveness. These factors compel multinational corporations like Huawei to continually adapt their strategies to maintain their competitive edge. This study examined Huawei’s strategic adaptation in response to the New Interstate Order among ASEAN and Pacific Rim countries. The objectives were: 1) To determine the primary factors influencing Huawei’s strategic decisions, 2) To analyze how these identified factors impact Huawei’s business strategies, focusing on measurable outcomes, and 3) To develop strategic recommendations for Huawei based on the impact of these factors.

Grounded in globalization theory, strategic management theory, and geopolitical adaptation theory, a quantitative research method was used. Data was collected via a structured questionnaire from senior managers and key decision-makers at Huawei. 375 responses were deemed valid, constituting a 93.75% validity rate of the returned questionnaires. Analysis included descriptive statistics and multiple regression.

The study found that: 1) The analysis revealed that international trade policies, such as tariffs and trade agreements, have a direct correlation with Huawei’s market strategies, influencing where and how Huawei operates globally. Technological advancements, particularly in 5G and AI, were identified as critical to Huawei’s R&D direction, influencing product development and market offerings. Geopolitical factors, including diplomatic relations and regional stability, were found to affect strategic decisions like partnership selection and market entry. 2) Quantitative data showed a robust correlation between technological advancements and Huawei’s strategic pivot towards new product lines and markets, suggesting a direct influence on competitive positioning. 3) The recommendations for Huawei focus on three strategic areas: adapting to global market dynamics through diversification and risk management, leveraging technological advancements by investing in R&D and partnerships, and navigating geopolitical challenges with enhanced diplomacy and strategic alliances. These strategies aim to fortify Huawei’s competitive edge and operational resilience in response to the complex and evolving global landscape.

The study demonstrates how the New Interstate Order of ASEAN and the Pacific Rim significantly impacts Huawei’s strategic decisions, highlighting the need for flexibility in market strategies, continuous innovation, and adept geopolitical navigation. It underscores the importance of strategic agility and resilience for Huawei to maintain competitiveness and adapt effectively to the evolving global landscape, offering a roadmap for multinational corporations facing similar international dynamics.

Keywords: Globalization, Strategic Management, Geopolitical Adaptation, Huawei.


A Case Study of The Influencing Factors in the New Interstate Order of Asean and the Pacific Rim on Huawei’s Strategic Adaptation

6217195414 Pan Guoqing 2566 (2023) A Case Study of The Influencing Factors in the New Interstate Order of Asean and the Pacific Rim on Huawei’s Strategic Adaptation สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management

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