| Project Title: | A study on integrated marketing-social & Offline approach at Valuefirst Digital PVT. LTD |
| Author: | Ms. Shiwanee Bibhas Gupta |
| Advisor: | Dr. Chanatip Suksai |
| Degree: | Bachelor of Business Administration (International Program) |
| Major: | Marketing |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2017 |
Citation
Gupta, Shiwanee Bibhas. (2017). A study on integrated marketing-social & Offline approach at Valuefirst Digital PVT. LTD. (Cooperative Education). Bangkok: Siam University.
Abstract
This report describes my internship experience at the Valuefirst Digital Media Pvt. Ltd, which is a widely known company for providing smart digital solutions for business enterprises in India. The main objective of this study is to analyze the branding & marketing by Marketing Department in a B2B organization. The tasks allotted provided with a detailed analysis of content marketing, social media marketing, branding and event marketing. The prime objective is to obtain professional experience through exposure into corporate culture and implementing the theoretical knowledge into practice.
I was assigned with some projects to analyze the branding, marketing, content marketing and event marketing. The major findings of the entire internship project as an intern was that the main project i.e. HOB got great significance. It means that it had its global rank increased to 26,000th. In India, it ranked 2nd out of all other bot websites. Apart from this, there are other minor key findings which is included in this internship project report. Lastly, this report contains weekly log, pictures, and information about the company.
Keywords: Marketing, Corporate Culture, Branding.
A study on Integrated Marketing-Social & Offline Approach at Valuefirst Digital PVT. LTD.
Faculty of Business Administration, Siam University, Bangkok, Thailand
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