A Study on United Trader’s Syndicate Pvt. Ltd

Last modified: December 17, 2021
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Project Title: A Study on United Trader’s Syndicate Pvt. Ltd
Author: Ms. Sujata Nakarmi
Advisor: Aj. Sumaia Farzana, PhD Candidate
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Nakarmi, Sujata. (2020). A study on United Trader’s Syndicate Pvt. Ltd. (Cooperative Education). Bangkok: Siam University.


Abstract

This cooperative report entitled “A study on United Traders Syndicate Pvt. Ltd” is a report based on the learning and findings during the internship tenure. This report is prepared on the basis of information gathered during my internship period through various roles and responsibilities carried out. This internship report focuses on the Sales and Marketing Department of United Traders Syndicate Pvt. Ltd (UTS) sole distributor of Toyota Vehicles in Nepal, where internee has worked as an intern. Sales and Marketing Department is the very important division, which focuses on advertising, promotion, and public relation for Toyota all over Nepal. It is the platform which focuses on building brand equity of UTS product Toyota, press conferences, conducting launch events and sponsorship to various program.

The major objective of the internship report is to express the experience about activities performed at the Sales and Marketing Department. The objective of the study includes i) To experience the real working scenario of the business organization ii) To examine the overall activities in Sales and Marketing Department of United Traders Syndicate Pvt. Ltd. iii) To acquire practical knowledge for the launch of the new product iv) To observe the customer engagement and sales process.

This report reflects various tasks carried out by the students during internship, problems encountered during the internship, opportunities received, threats of the company, learning and knowledge gained and self-assessment as a future professional. Upon the completion of the internship, it was found that problems faced was resolved by self-learning, researching, and constructive feedbacks from my job supervisor

Keywords:  Sales and Marketing Department, Website Development, Launch Events.


A Study on United Trader’s Syndicate Pvt. Ltd

Faculty of Business Administration, Siam University, Bangkok, Thailand

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