|Project Title:||An Empirical Study on the Role of Cultural and Creative Industries in Promoting Economic Development in Shandong Province under Digital Transformation
|Author:||Miss Li Yanxia
|Advisor:||Dr. Zhang Li|
|Degree:||Master of Business Administration|
|Major:||International Business Management|
National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021
Li Yanxia. (2022). An empirical study on the role of cultural and creative industries in promoting economic development in Shandong province under digital transformation. (Master’s independent study). Bangkok: Siam University.
The background of the information revolution and the transformation and development of the knowledge economy to the creative economy has made cultural creativity a dominant factor of the modern economy. The integration of digital technology into the cultural and creative industry has formed a digital cultural industry whose core is cultural creative content. It’s an emerging industry that relies on digital technology for creation, production, dissemination, and service. The digital transformation is an inevitable choice for the quality upgrade of the cultural industry, and it is also a new economic growth point and cultural development strategy. Many countries and regions have developed emerging cultural and creative industries as regional pillar industries. As one of the “top ten” industries in Shandong, the cultural and creative industry is not only an industry that creates value independently, but also an industry that empowers other industries. The cultural and creative industry should be regarded as an important development strategy for changing the mode of economic growth. Shandong Province has a solid manufacturing foundation, which can provide space for the integrated development of cultural and creative industries. Therefore, Shandong Province has the advantage of developing cultural and creative industries. However, there is currently a big gap between the cultural and creative industries in Shandong Province and other developed countries and regions. How to rapidly develop the cultural and creative industries, how to use the cultural and creative industries to optimize economic development, and what policies the local government should adopt have become urgent issues to be solved.
This paper mainly focused on the question of whether the cultural and creative industries can promote the economy of Shandong Province during the period of digital transformation. It used qualitative analysis, quantitative analysis and empirical research methods to study the development status, advantages and disadvantages of cultural and creative industries in Shandong Province, and the it’s role in promoting Shandong’s economic development. Firstly, this research used the inductive analysis method and SWOT analysis method to analyze the current situation and qualitative analysis of the development of Shandong’s cultural and creative industries, and drew the advantages and disadvantages of the development of Shandong’s cultural and creative industries. Secondly, the impact of structure and economic benefits were analyzed empirically. It was concluded that the cultural and creative industry can promote the upgrade of Shandong’s industrial structure and the improvement of economic benefits, thereby improving Shandong’s economic structure, increasing Shandong’s gross national product and economic quality, and ultimately promoting the overall economic development of Shandong Province. Finally, in view of the series of problems in the development of cultural and creative industries, suggestions and rectification countermeasureswere put forward to improve the development level and economic benefits of Shandong’s cultural and creative industries.
Keywords: digital transformation, cultural and creative industries, Grey theory, Cointegration test.
An Empirical Study on the Role of Cultural and Creative Industries in Promoting Economic Development in Shandong Province under Digital Transformation
Master of Business Administration (International Program), Siam University, Bangkok, Thailand