Developing creative ideas for digital transformation

Last modified: March 28, 2023
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Project Title: Developing creative ideas for digital transformation
Author: Ms. Rakshya Khadka
Advisor: Dr. Jeff Simcox
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Banking
Faculty: Business Administration
Semester / Academic year: 2/2021


Khadka, Rakshya. (2021). Developing creative ideas for digital transformation. (Cooperative Education). Bangkok: Siam University.


The internship was completed as part of Siam University’s Bachelors of Business Administration (BBA) program and Kathmandu College of Management’s Bachelors of Business Administration (BBA) program. This report contains all of the details learned by the intern at Asterisk Digital Pvt. Ltd. as well as information on the work. As a finance and banking bachelor’s student, I was assigned numerous content creation responsibilities such as conducting industry research and creating journals, ledgers, and reports that featured proposals or strategies for business development and improvement. This report summarizes my learning, outcomes, and experience throughout the course of the four-month internship. The following are acquiring knowledge and expertise in the field of online work, interpersonal and communication skills development, discover the steps involved in creating content, conduct a thorough investigation into industry-related issues, check for flaws and inconsistencies in the content, existing content to be edited and polished and determine client wants and make recommendations for fresh content to fill in the gaps.

The internship period was for 4 months starting from 2nd January 2022. I was assigned to work as an intern in the finance, underwriting, and agency service departments at Asterisk, where I had several opportunities to learn about various ideas connected to the operations performed in each area. I was given the task of working closely with the project manager and supervisor

of the company. My responsibilities included keeping my supervisor up to date on the daily task assigned, writing work progress emails to the supervisor and project manager regarding the assigned task, completing the assigned task within the given timeframe, conducting industry research, and preparing and editing reports. In addition, I came up with some concepts for a performance plan, a sustainability implementation report, a statistics and management report, service planning, and performance appraisal.

After completing my internship, I was able to discover the value of effective communication and attention to detail, as well as the management or workflow process at an online working platform. Finally, this paper is based on Asterisk Digital’s observations and experiences.

Keywords: Conducting industry research, content creation, communication skill development.

Developing creative ideas for digital transformation

Faculty of Business Administration, Siam University, Bangkok, Thailand

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