Development analysis report of Thai Enterprises under ASEAN Economic integration take exporting industry as an example

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Project Title: Development analysis report of Thai Enterprises under ASEAN Economic integration take exporting industry as an example
Author: Mr. Bai Zhi Kang
Advisor: Assoc. Professor. Li Chiao-Ming
Degree: Master of Business Administration
Major: Business Administration
Faculty: Graduate Schools
Academic year: 2017

Citation

Bai, Zhi Kang. (2017). Development analysis report of Thai Enterprises under ASEAN Economic integration take exporting industry as an example. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

With regard to the influence of ASEAN economic integration on enterprises, this paper aims to conduct an in-depth study of the management issues that companies face under economic integration.As a participant in an economic organization, a country’s behavioral and its decision will affect the direction and progress of the company’s development. Therefore, when the country participation in economic organization activities, its performance is based on the understanding of this organization and its strategic choices. Thus, this paper will focus on what opportunities and challenges will Thai companies face under ASEAN integration, combining research on the local market and discuss how business management responds to Macroeconomic environment changes.

ASEAN (Association of Southeast Asian Nations) is the most successful and representative regional international organization among developing countries, Its current member countries already cover almost all Southeast Asian countries. The level of cooperation within has also been continuously enhanced and deepened. It has become an international organization with significant influence in both the region and the world. Since 1990, especially after World War II, regional economic integration has become an important feature of the world’s economic development and has exerted many influences on the world economy. It not only increases the power of political negotiations, but also makes the whole world realize that regional economic integration has benefits for the development of national and regional economies.
This paper analyzes the status quo of the Thai government and uses SWOT analysis to analyze the impact of joining the ASEAN Economic Community on Thai companies. ASEAN is Thailand’s largest export market, and today Asian market is one of the most important markets for Thailand, Retail value has grown to 21.12% of Thailand’s total trade value. Thailand is full of opportunities and challenges in the ASEAN Economic Community. At the same time, this is an economic turning point for Thailand and ASEAN.

In business management, in order to correctly analyze the business strategy of local companies, thereby achieve the highest efficiency in economic integration, Entrepreneurs and managers should understand Thailand’s basic business environment, such as: political, economic, social, cultural environment , and some local industry rules.

This article contains six chapters: The first chapter includes the abstract, background, meaning of research and literature review. The second chapter elaborates the related theories. The third chapter is the management status and management of Thai companies. The fourth chapter analyzes the impact of ASEAN on Thai companies. Chapter V learns from the experiences of European economies and comparing.Chapter VI provides suggestions for companies and managers.

 

Keywords:  ASEAN, Thai enterprises, Business management.


Development analysis report of Thai Enterprises under ASEAN Economic integration take exporting industry as an example

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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