|Project Title:||Digital Marketing of a global online event in Nepal at Ascendifly|
|Author:||Mr. Pramesh Adhikari|
|Advisor:||Dr. Parham Porouhan|
|Degree:||Bachelor of Business Administration (International Program)|
|Semester / Academic year:||2/2020|
Adhikari, Pramesh. (2020). Digital marketing of a global online event in Nepal at Ascendifly. (Cooperative Education). Bangkok: Siam University.
This Cooperative report entitled “Digital Marketing of a global online event in Nepal at Ascendifly” has the goal to study the importance of digital marketing especially in the current scenario of global pandemic. As an undergraduate student focusing on Marketing, I was majorly involved in the marketing part of the event. At Ascendifly, I was assigned with multiple tasks which was focused towards creating awareness and letting more people know about one of the biggest Online Marketing Event; electronic World Marketing Summit. It is a global event where participants from more than 100 countries were present. This report compiles my learnings, application of my knowledge and the experience that I have gained throughout my internship period.
The Objectives of this report were to:
- Gain knowledge of how to manage social media profiles for marketing and consumer awareness
- Learn the process of content creation
- Improve communication skills
- Learn the importance of consistent message delivery in social media marketing
- Learn different aspects in digital marketing
- Keep track of the targeted and acquired customers
I was assigned to work under the direct supervision of Ascendifly’s Manager who is also my Job Supervisor. The responsibilities included Content Creation, Designing Posts, Social Media Handling, List Updating E-mail Handling and building better relationship with our customers for the event.
Upon the completion of the internship, I was able to learn the importance proper research and consistent messaging to the people to an even more extent which was all possible through work ethics and proper guidance from the supervisor.
Keywords: Digital Marketing, Content Creation, Global Event
Digital Marketing of a global online event in Nepal at Ascendifly
Faculty of Business Administration, Siam University, Bangkok, Thailand