Going Below the Line

Last modified: July 31, 2020
Estimated reading time: 1 min
Project Title: Going Below the Line
Author: Jeanus Suwal
Advisor: Somruedee Thaiphanit, Ph.D.
Degree: Bachelor of Business Administration (B.B.A.) 
Major: Marketing
Faculty: International College
Semester / Academic year: 2/2018

Citation

Suwal, Jeanus. (2018). Going below the line. (Cooperative Education). Bangkok: Siam University.


Abstract

This co-operative report entitled “Going Below the Line” has the goal to describe my work and experience with Windmill advantage and also the scope of BTL marketing in a digitally driven marketing world. Previously, in my internship period with Windmill Advantage (WA), I got first-hand experience in BTL marketing field, where I was assigned in the Strategic Planning Department. Furthermore, I got to learn about marketing, planning, operation, idea pitching, relationship management, client and vendor handling, and research activities. Further, the internship helped me to develop a different perspective on marketing as the agency handles a wide spectrum of national and international client from various industries. I was a part of several brainstorming sessions with my seniors where I got to learn from doers who have amassed years of experience. I also came across different personal and organizational challenges which I had to take upon during my internship period and was able to overcome.

Keywords:  BTL, Agency, Vendor.


Going Below the Line

Faculty of Business Administration, Siam University, Bangkok, Thailand

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