Introduction to Corporate Journalism at New Business Age

Last modified: November 18, 2021
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Project Title: Introduction to Corporate Journalism at New Business Age
Author: Ms. Anugya Rijal
Advisor: Dr. Tanakorn Limsarun
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Banking
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Rijal, Anugya. (2020). Introduction to corporate journalism at new business age. (Cooperative Education). Bangkok: Siam University.


Abstract

This Cooperative report entitled “Introduction to Corporate Journalism at New Business Age” incorporates details about professional content writing for business magazines. New Business Age Pvt. Ltd. is one of the leading monthly business magazines in Nepal. Its office is located in Thapathali, Kathmandu. It is also the parent company of the financial daily newspaper “Aarthik Abhiyan”.

The major objectives of the study include: (1) To find an interesting story-angle (2) To develop a questionnaire for the experts (3) To get in touch with the respective experts in the fields (4) To draft a skeleton report followed by the first draft. I was assigned to work in the Editorial Department of the magazine under the direct supervision of the Senior Sub-Editor. My main responsibilities included searching for interesting angles and writing articles for the monthly magazine as well as translating daily articles for the company’s website.

Upon the completion of the internship, it was evident that content writing for various other purposes differ greatly from the content writing for a news magazine. It is absolutely necessary for the content to be fact based and from a credible source.

Keywords: Article, News Report, Experts.


Introduction to Corporate Journalism at New Business Age

Faculty of Business Administration, Siam University, Bangkok, Thailand

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