Marketing and operating strategy of Carpenters stop Pvt. Ltd. during COVID-19

Last modified: December 17, 2021
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Project Title: Marketing and operating strategy of Carpenters stop Pvt. Ltd. during COVID-19
Author: Mr. Rupesh Prajapati
Advisor: Dr. Tenzin Rabgyal
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Prajapati, Rupesh. (2020). Marketing and operating strategy of Carpenters stop Pvt. Ltd. during COVID-19. (Cooperative Education). Bangkok: Siam University.


Abstract

This Cooperative report entitled “Marketing and Operation Strategy of Carpenters Stop Pvt. Ltd. During COVID-19” incorporates detail on social media marketing and the
operation strategies for Carpenters Stop Pvt. Ltd. (CS) during COVID-19. CS is one of the leading surface solution provider in Nepal.

The major objectives of this report are: (1) To understand the procedure of introducing new product to the customers. (2) To study Customer Retention activities. (3) To study Customer Engagement activities during the COVID-19. During my internship, I gained a thorough understanding of how the firm functions at all levels, particularly in the sales and marketing departments. My primary role was to support the graphic designer with product information and images. He prepares posts for social media and I wrote content for the posts with an aim to ultimately enhance company’s brand image.

After the internship, it was clear that the firm has a great relationship with its interior designers and architects. So, releasing a new product would be well received by them, as they are completely supportive to the firm’s activities. However, if the corporation can continue to push for brand building efforts for mass customers who buy the goods at the end of the day, the brand might reach new heights.


Marketing and operating strategy of Carpenters stop Pvt. Ltd. during COVID-19

Faculty of Business Administration, Siam University, Bangkok, Thailand

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