Marketing and Customer Relationship at Mic for youths

Last modified: December 17, 2021
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Project Title: Marketing and Customer Relationship at Mic for youths
Author: Miss Tarisha Jain
Advisor: Dr. Tenzin Rabgyal
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020


Jain, Tarisha. (2020). Marketing and customer relationship at Mic for youths. (Cooperative Education). Bangkok: Siam University.


This Cooperative report entitled “Marketing and Customer Relationships at Mic For youths.” incorporates details on the marketing management department and customer relationships department of MIC for Youths (MIC). MIC for Youths is a transformative hub that encourages the youth to step out of the orthodox learning practices and keep up with the time by grasping the skills required in the dynamic corporate world. The parent company of MIC for Youths is ‘Shivam Trading and Events Pvt. Ltd.’ The primary objectives of this report are: (1) to understand the marketing procedure of a new event. (2)To understand the role of the relationship management department in the company (3)To comeup with new ideas for collaboration with other brands (4)To get in touch with various companies through collaborative efforts (5) To write content for the company’s website and social media pages. Through the internship period, I attained an excellent insight into how the company operates at all levels, especially the marketing department. My primary responsibility was to manage all the marketing strategies/tactics during the announcement of any event in the company and look for potential customers for the same and contribute to the Relationship Management department in continuing the company’s brand image and maintaining brand relationships with the other companies. Upon completing the internship, it was evident that the company had been affected by the pandemic but still had managed to come out as a good marketing player by still being in the business and coming out with new events now and then. However, suppose the company can push further for the brand building activities for the mass customers who are the potential customers and will participate in the events that the company organizes at the end of the day. In that case, the brand could achieve greater heights.

Keywords: Relationship, Marketing, Collaboration,

Marketing and Customer Relationship at Mic for youths

Faculty of Business Administration, Siam University, Bangkok, Thailand

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