Record- keeping and customer relationship management at Cos Trading

Last modified: December 22, 2021
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Project Title: Record- keeping and Customer relationship management at Cos Trading
Author: Miss Pranjal Baral
Advisor: Dr. Chanatip Suksai
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Pranjal Baral. (2020). Record- keeping and customer relationship management at Cos Trading. (Cooperative Education). Bangkok: Siam University.


Abstract

This Cooperative report entitled “Record-keeping and Customer Relationship Management at Cos Trading Company Pvt. Ltd.” has the goal to know the importance of having a proper and accurate placement of the data (record- keeping) along with the importance of Customer Relationship Management. Objectives of the study include: to know the importance of the placement of right figures/data, to maintain proper relationship with the customers and proper implementation of theoretical knowledge. The name of the company where I did my internship is Cos Trading Company Pvt. Ltd. It is the authorized reseller of Hewlett Packard company and CANON premium partner along with a standard internationally acceptable consulting and maintenance services.

The work assigned was as a record- keeper with the responsibility of record- keeping of the purchase and sales account in the Record- keeping book/ register along with helping the Maintenance and Customer Relationship Management officer. The results found the importance of maintaining a proper customer relationship for the success of a firm along with the efficiency in the record-keeping. The study suggests that maintaining the proper personal relationship with the customers and looking after their satisfaction leads the firm towards the success. And a proper record-keeping is the key for any organization.

Keywords: Customer relationship, Record- keeping, Practicality


Record- keeping and Customer relationship management at Cos Trading

Faculty of Business Administration, Siam University, Bangkok, Thailand

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