The Power of Social Media Marketing on User Acquisition and Brand Building of Sagoon

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Project Title: The Power of Social Media Marketing on User Acquisition and Brand Building of Sagoon
Author: Mr. Sushovan Bahadur Amatya
Advisor: Mr.Rashminda Attanayake
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Amatya, Sushovan Bahadur. (2020). The power of social media marketing on user acquisition and brand building of Sagoon. (Cooperative Education). Bangkok: Siam University.


Abstract

This internship has been conducted in Sagoon, one of the first initiators of Nepali social media application. The objectives of the internship includes understanding how products were promoted in social media through different mediums like Facebook, Instagram, and YouTube. In addition, understanding how a brand is built from its initial stage and to know what amount of hard work is necessary to be recognized in the market. The main motive is to boost and encourage as many application downloads as possible. Alternatingly, improving the online presence of the application downloads to meet the demand of consumers.

The student of batch 2017-2021 was assigned to work with the company as an Intern, in any field of marketing for 14 weeks. Therefore, I was chosen as an intern at Sagoon for digital marketing and brand management. Upon the completion of the internship, it was found that the experience was facilitated by the means of practical learning and theories concerning Service Marketing, Integrated Marketing Communications Management, Brand Management and Advertising and Sales Promotion. Under this pattern, the learnings include the importance of a marketing strategy, impact of social media campaigns, contests and giveaways, strategic collaboration and negotiations and customer relationship management, which are very important for future career development and profession. The importance of networking skills is one of the limelight of the entire internship tenure.

Throughout the internship, I gained eminent knowledge to build social media from an initial stage. This internship has been beneficial to me in each single manner and am sure that this will help advance in my professional life in the future as well. The importance of consumer demand, the need for relation build up to boost the application downloads, handling social media, running campaigns were highly achieved in the internship journey. The contributions from Sagoon has developed such skills to successfully handle the task of boosting any kind of material or brand on my own and help reach its full potential. Additionally, the consistent guidance from my supervisors, mentors and friends and family provided was of utmost importance in the report.

Keywords: Sagoon, Digital Marketing, Brand Management.


The Power of Social Media Marketing on User Acquisition and Brand Building of Sagoon

Faculty of Business Administration, Siam University, Bangkok, Thailand

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