Research on Strategies for Improvement of Company D’employee Loyalty

Last modified: March 17, 2021
Estimated reading time: 1 min
Project Title: Research on Strategies for Improvement of Company D’employee Loyalty
Author: Mr. Wang Lei
Advisor: Ass. Professor. Qiu Chao
Degree: Master of Business Administration (International Program)
Major: International Business Management
Faculty: Graduate Schools
Academic year: 2017


Wang, Lei. (2017). Research on strategies for improvement of company D’employee loyalty. (Independent study, Master of Business Administration). Bangkok: Siam University.


In the era of knowledge economy, knowledge has become the scarcest resource. More companies are recognizing the importance of employees with high loyalty and enhancing of employee loyalty management. The loyalty of employees is not only closely related to the economic benefits of enterprises but also the key to enhance cultural construction of enterprises.

At present, due to internal and external environment of companies and employees’ quality, low loyalty of employees that caused the increase of company employee loss is found in many companies, and it lead to the increase of company cost and significant influence on company’s economic profit. It is shown in domestic and foreign counties that current researches on employee loyalty are only on theoretical basis without actual case analysis. Therefore, this paper takes company D as the research object to explore the employee loyalty strategy based on former researches and HR management theories and to enhance its employee loyalty, reduce staff turnover rate, bring greater economic benefits for company D. The key to improve employee loyalty is to put employees’ interest at the most importance place to create a harmonious atmosphere and enhance the enterprise culture improvement, therefore, the loyalty of employees is crucial.

Keywords:  Employee Loyalty, Influencing Factors, Improvement Strategy.

Research on Strategies for Improvement of Company D’employee Loyalty

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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