Research on Employee Loyalty Issues and Influencing Factors in Private Enterprises – A Case Study of Shengyuan Communication

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Project Title: Research on Employee Loyalty Issues and Influencing Factors in Private Enterprises – A Case Study of Shengyuan Communication
Author: Ms. Li Chen
Advisor: Dr. Qiu Chao
Degree: Master of Business Administration
Major: Business Administration
Faculty: Graduate Schools
Academic year: 2020


Conference Proceedings
2nd National and International Academic Conference “Innovation and Management for Sustainability” 15-16 December 2020


Li, Chen. (2020). Research on employee loyalty issues and influencing factors in private enterprises – A case study of Shengyuan Communication. (Independent study, Master of Business Administration). Bangkok: Siam University.


As an important supplement to China’s market economy, private enterprises have great advantages. The private management mechanism is very flexible and can be adjusted at any time to keep pace with modern times, the market, and better adapt to local markets. In the nearly 40 years, starting from the early 1980s, China’s private enterprises have grown from small to large, from weak to strong, and now account for 90% of the country’s enterprises. They are an important engine for the development of social productivity. However, the current private enterprises are affected by the modern market economy, and the thinking of employees has changed, paying more attention to their own interests, whether they can be treated reasonably, etc. This also has a great impact on the loyalty of its employees.

By studying Shengyuan Communication Company as a representative private enterprise as the research object, it explored the status of its employee loyalty and the factors affecting employee loyalty. Through a large amount of literature review, the research status of employee loyalty was summarized. Secondly, based on the five-factor organizational commitment model, the questionnaire survey questions were raised, and the reliability analysis and regression analysis were carried out through SPSS after the data was obtained. Through the analysis, eight factors were present that affect the loyalty of Shengyuan Communication employees: work development, corporate environment, development opportunities, corporate culture, learning platform, management style, generalized salary, and organizational identity. Also, there were four factors to measure employee loyalty: attitude loyalty, behavior loyalty, rational loyalty and opportunity loyalty. Among them, corporate environment, corporate culture, management style, generalized compensation and organizational identity had a positive correlation to employee loyalty. Development opportunities and learning platforms had both positive and negative effects on employee loyalty. The personality characteristics variables, such as gender and age, are different among the four loyalty factors. The attitude loyalty and behavioral loyalty of employees of Shengyuan Communication were at the average level, while the rational loyalty and opportunity loyalty were very low. Finally, through the conclusions, policies that can improve employee loyalty were presented, such as, improving the system, providing a learning platform, promoting inter-departmental communication and smooth work, and finding the most suitable policy for improving employee loyalty.

Keywords: Employee loyalty, Private enterprises, Influencing factors.

Research on Employee Loyalty Issues and Influencing Factors in Private Enterprises – A Case Study of Shengyuan Communication

Master of Business Administration (International Program), Siam University, Bangkok, Thailand


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