| Project Title: | Research on the correlation of wechat marketing and brand loyalty |
| Author: | Ms. Qian Juan |
| Advisor: | Assistant Profesor Qiu Chao |
| Degree: | Master of Business Administration |
| Major: | Business Administration |
| Faculty: | Graduate Schools |
| Academic year: | 2017 |
Citation
Qian, Juan. (2017). Research on the correlation of wechat marketing and brand loyalty. (Independent study, Master of Business Administration). Bangkok: Siam University.
Abstract
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Research on the correlation of wechat marketing and brand loyalty
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand
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