Research on the correlation of wechat marketing and brand loyalty

Last modified: October 26, 2019
Estimated reading time: 1 min
Project Title: Research on the correlation of wechat marketing and brand loyalty
Author: Ms. Qian Juan
Advisor: Assistant Profesor Qiu Chao
Degree: Master of Business Administration
Major: Business Administration
Faculty: Graduate Schools
Academic year: 2017

Citation

Qian, Juan. (2017). Research on the correlation of wechat marketing and brand loyalty. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

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Research on the correlation of wechat marketing and brand loyalty

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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