|Project Title:||Research on the Development Status and Competitiveness of the Logistics Industry — A Case Study of Shandong Province
|Author:||Miss Xu Xiaoyu
|Advisor:||Assoc. Prof. Dr. Qiu Chao|
|Degree:||Master of Business Administration|
|Major:||International Business Management|
National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021
Xu, Xiaoyu. (2022). Research on the development status and competitiveness of the logistics industry —A case study of Shandong province. (Master’s independent study). Bangkok: Siam University.
With the continuous development of transportation, the logistics industry is gaining momentum and receiving extremely high attention. Many companies have been involved in the logistics business, increasing competition between logistics enterprises. How to ensure the competitiveness of logistics enterprises and how to further develop them better is the main problem now. Using a qualitative research method, this paper aimed at the current competitive situation of logistics enterprises in Shandong, and finding ways to improve the competitiveness. This paper systematically reviewed relevant literature in recent years, and summarized the environmental factors for the development of logistics enterprises in China and the factors that affect the competitiveness of the logistics industry in Shandong Province. By applying Porter’s five forces model, from the five competitive forces of bargaining power of logistics industry and suppliers, bargaining power of logistics purchasers, between peer competition, the threat of new entrants and the threat of substitutes as the entry point, the competitive structure of the logistics industry market was analyzed, proved that the logistics industry does need to ensure its own competitiveness among itself and make suggestions to enhance the competitiveness of logistics enterprises. The research of this paper provided a reference for logistics enterprises to recognize their own strengths and weaknesses, clarify the direction of enterprise development, and consolidate their competitive advantages.
Keywords: logistics industry, competitiveness, Porter’s five forces model.
Research on the Development Status and Competitiveness of the Logistics Industry —A Case Study of Shandong Province
Master of Business Administration (International Program), Siam University, Bangkok, Thailand