Services Marketing at Beyond Boundaries

Last modified: July 31, 2020
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Project Title: Services Marketing at Beyond Boundaries
Author: Jenisha Shakya
Advisor: SomruedeeThaiphanit, Ph.D.
Degree: Bachelor of Business Administration (B.B.A.)
Major: Marketing
Faculty: International College
Semester / Academic year: 2/2018

Citation

Shakya, Jenisha. (2018). Services marketing at Beyond Boundaries. (Cooperative Education). Bangkok: Siam University.


Abstract

This cooperative report entitled ‘Services Marketing at Beyond Boundaries ‘is a 4- months internship as a part of a BBA curriculum at Siam University entitled as “Cooperative Educational Report”. The internship was based on capturing maximum number of customers for the company’s new generated services. The main goal was to study the different areas of marketing for services provided by the company. Objectives of the study include: (1) to explore various ways of marketing as per the need of today’s generation (2) to generate schemes in order to capture the attention of targeted audience (3) to segregate itself from other competitors and create value to the customers. With the company, the student was assigned to work as a Marketing Associate, in the department of Marketing. Main responsibilities are to create new ideas for the ‘Bridge course program’ and create marketing proposals for sponsorship deals, make presentations and deliver it to the targeted audience and create a marketing framework for new upcoming programs.

Upon the completion of the internship, it found that the problem was resolved by means of teamwork and brainstorming of various ideas and alternatives and selecting the best possible outcome. In this matter, student is able to learn more about organizational culture and real world experience which are very important for future career development and profession.

Keywords:  Services marketing, Brainstorming, Marketing framework.


Services Marketing at Beyond Boundaries

Faculty of Business Administration, Siam University, Bangkok, Thailand

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