Strategic Planning of Hybrid Events at TEDx DurbarMarg

Last modified: December 16, 2021
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Project Title: Strategic Planning of Hybrid Events at TEDx DurbarMarg
Author: Miss Deewakshi Shrestha
Advisor: Dr. Chutimavadee Thongjeen
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Banking
Faculty: Business Administration
Semester / Academic year: 2/2020


Shrestha, Deewakshi. (2020). Strategic planning of hybrid events at TEDx DurbarMarg. (Cooperative Education). Bangkok: Siam University.


This cooperative report entitled “Strategic Planning of Hybrid Events at TEDx DurbarMarg” is a report based on the learning and findings during the internship tenure and has the goal to examine the operational system, strategic planning methods and financial strategies to organize an event used by a globally recognized brand at a regional level.

At TEDx DurbarMarg, I was assigned to work as Deputy General Manager during the period 20 August, 2020 to 20 December, 2020. Main responsibilities included strategic planning, financial planning, building and maintaining relationships with sponsors and vendors, supervising associates, negotiating and speaker curation. It was also understood that the theories learnt in the classroom do not always get implied as it states. The practical environment is subject to other external factors as well while complementing the theories.

This report reflects the various tasks carried out by the student during internship, problems encountered during the internship, learning and knowledge gained and self-assessment as a future professional. Various problems were faced while during the internship, however proper guidance and supervision from the supervisor made this experience wonderful and full of learning. I believe this has helped me to implement the theoretical knowledge I had in the practical world. I, as an individual, have learned so much more about the work ethics and have been able to further develop my communication and interaction skills which are very important for career development and profession.

Keywords: strategic planning, finance, strategies, report, knowledge, learning

Strategic Planning of Hybrid Events at TEDx DurbarMarg

Faculty of Business Administration, Siam University, Bangkok, Thailand

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