Study on Content Marketing at Global Media Solution

Last modified: December 16, 2021
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Project Title: Study on Content Marketing at Global Media Solution
Author: Ms. Ashmita Ghimire
Advisor: Asst. Prof. Dr. Khomson Tunsakul
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Ghimire, Ashmita. (2020). Study on content marketing at Global Media Solution. (Cooperative Education). Bangkok: Siam University.


Abstract

This Cooperative report entitled “Study on content marketing at Global Media Solution” incorporates details on the role of content for an advertising industry. Objectives of the study include: (1) to understand the process of content creation (2) to analyze the role of content to build the brand (3) to develop the network within all of the participants of the media sector in Butwal. In the company I was assigned to work as a marketing intern, a content writer under the direct supervision of the CEO. The responsibilities included researching, gathering information, and managing communications, drafting contents and documents for clients as well as company as per the need. Upon the completion of the internship, it was found that if the company could push on content marketing through both online and offline media, they could achieve greater heights.

Keywords: brand, content, marketing, media


Study on Content Marketing at Global Media Solution

Faculty of Business Administration, Siam University, Bangkok, Thailand

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