|Project Title:||Survey and analysis on consumer satisfaction of Taobao Apparel Industry|
|Author:||Ms. Chunqiu Na|
|Advisor:||Assistant Profesor Qiu Chao|
|Degree:||Master of Business Administration|
|Major:||International Master of Business Administration|
Chunqiu, Na. (2017). Survey and analysis on consumer satisfaction of Taobao Apparel Industry. (Independent study, Master of Business Administration). Bangkok: Siam University.
In recent years, Taobao’s consumption has grown rapidly, and the competition among commerce has intensified. In the increasing fierce clothing line sales. timely understand the customer satisfaction situation, accurately grasp the influence factors of consumer satisfaction, take effective measures to improve its product quality and service. constantly strive to improve the core competitiveness of Taobao. Taking Tabao apparel industry as an example, this paper expatiates o n the basic concept and influencing factors of consumer satisfaction in combination with relevant research theories of consumer satisfaction at home and abroad. All the factors. finally, for the taobao shop sellers to put forward the corresponding suggestions and countermeasures .
Keywords: Taobao, Apparel industry, Consumers, Satisfaction.
Survey and analysis on consumer satisfaction of Taobao Apparel Industry
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand