The Research of Bangkok’s Consumer Satisfaction with Traditional Chinese Doctor and Medicine

Last modified: April 22, 2021
Estimated reading time: 2 min
Project Title: The Research of Bangkok’s Consumer Satisfaction with Traditional Chinese Doctor and Medicine
Author: Mr. Jiang Yudai
Advisor: Assoc. Prof. Li Chiao-Ming
Degree: Master of Business Administration
Major: International Master of Business Administration
Faculty: Graduate Schools
Academic year: 2017


Jiang, Yudai. (2017). The research of Bangkok’s consumer satisfaction with traditional Chinese doctor and medicine. (Independent study, Master of Business Administration). Bangkok: Siam University.


Chinese medicine is a valuable asset of the Chinese nation and has made tremendous contributions to the prosperity and prosperity of the Chinese nation. In many countries and regions of the world, the demand for traditional Chinese medicine is increasing. The therapeutic concept of traditional medicine is gradually being accepted by the world, providing a vast space for the development of Chinese medicine, in order to allow Chinese medicine to go out better. Good for human health services, this article starts with a survey in Bangkok, Thailand,Because Thailand is a country with more overseas Chinese accounting for about one-fifth of Thailand’s total population. Thailand was also an early developing country for Chinese medicine. In 2000, It is the first country in the world to legalize traditional Chinese medicine! This is a very successful example and it is very instructive. This study conducted a study of patients with TCM within three months of the Chinese Hospital of Bangkok in order to understand TCM patients’ medical motivation, satisfaction, loyalty, and cognitive relationship of TCM. The results of the study are expected to be managed by TCM Hospital. help. In this study, patients with TCM treatment were selected as subjects. A total of 470 questionnaires were sent out, 458 valid questionnaires were recovered, and the recovery rate was 97.4%. The data analysis methods were descriptive statistical analysis, project analysis, reliability analysis, and independent sample t verification. One-factor analysis of variance and regression analysis.

The results showed that the patient’s medical motivation was the highest in the “social-psychological” structure average, the lowest in the “economic factor” structure average, highest in the “service” structure average of satisfaction, and lowest in the “product” structure mean, showing patients The factors for the visit to TCM are not cheap but they are effective and safe. Patient loyalty was the highest in the “recommended” structure average, and the “review” structure was slightly lower. In Chinese medicine, the mean value of the “instrument” structure is high, but the mean value of the “object and efficacy” structure is the lowest, indicating that the general patient’s concept of treating Chinese medicine has not yet been opened. This study takes a deeper understanding of the diagnosis and treatment of Chinese medicines by patients and the quality of service of hospitals of traditional Chinese medicine. One-way measurement of patients’ perceptions of patients’ perceptions, satisfaction, loyalty, and medical motivation of traditional Chinese medicine can be used to manage hospitals and diseases. The basis of the patient’s illness is for the reference of the operator.

Keywords:  medical motivation, satisfaction, loyalty, Chinese medicine recognition, Chinese medicine, patients.

The Research of Bangkok’s Consumer Satisfaction with Traditional Chinese Doctor and Medicine

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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