A Study of the Consumption Tendency of Chinese Traditional Calligraphy Works by Thai-Chinese

Last modified: December 23, 2020
Estimated reading time: 2 min
Project Title: A Study of the Consumption Tendency of Chinese Traditional Calligraphy Works by Thai-Chinese
Author: Mr. Zhang Jiwei
Advisor: Dr. Qiu Chao
Degree: Master of Business Administration (International Program)
Major: International Business Management
Faculty: Graduate Schools
Academic year: 2020


Conference Proceedings
National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020


Zhang Jiwei. (2020). A study of the consumption tendency of Chinese Traditional Calligraphy Works by Thai-Chinese. (Independent study, Master of Business Administration). Bangkok: Siam University.


Urban economies continue to expand, and M and A has become an essential means for the survival and development of enterprises and has continued to grow since the end of the last century. In China’s economic field, this trend has become an irresistible trend; however, overall performance is not ideal in practice. The integration of corporate culture revealed its importance, which has shown to be the cause of its failure.

The purpose of this study was to evaluate how cultural integration affected the M and A process through a comprehensive interpretation of the existing main factors within the cultural integration of MandA enterprises and analyzed the restricting factors of cultural reform. The processes for this research included: 1) To analyze the process of Shanghai Electric MandA of Tianwo Technology; 2) To highlight the necessity of cultural integration in MandA and processes. This paper analyzed the existing problems of cultural integration of Shanghai Electric and Tianwo Technology and found: 1) the future development goals of the enterprises were not clear; 2) misaligned values of the enterprises; 3) the integration of corporate culture lacked institutional norms and a single mode of cultural integration led to poor results. In conclusion, this paper presented a strategy of integration of corporate culture in Shanghai Electric MandA: 1) To clarify the objectives of post-MandA development; 2) the objective orientation of post-MandA cultural integration should be defined; 3) the model and plan of cultural integration and the steps of cultural integration and the overall analysis of cultural integration synergy factors; 4) the organization should create an excellent corporate culture and resolve organizational barriers through cross-cultural learning, establish a platform for good communication and strengthen literature and training; 5) strengthen the construction of institutional culture, a cultural integration system that can supervise and control the situation of cultural integration; 6) establish a scientific and reasonable performance appraisal culture that would strengthen the evaluation of corporate incorporation, improve the evaluation system of corporate culture and strengthen the evaluation of new culture.

Keywords: Merger and Acquisition, Cultural Integration, Fuzzy Evaluation.

A Study of the Consumption Tendency of Chinese Traditional Calligraphy Works by Thai-Chinese

Master of Business Administration (International Program), Siam University, Bangkok, Thailand


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