The Use of Pride as a Motivational Factor to Stimulate and Cultivate Organizational Commitment

Last modified: May 12, 2021
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Project Title: The Use of Pride as a Motivational Factor to Stimulate and Cultivate Organizational Commitment
Author: Ms.Lara Marie Aschenbrenner
Advisor: Assoc. Prof. Dr. Jomphong Mongkhonvanit, Mr.Phairat Boonsuwan
Degree: Master of Business Administration (International Program)
Major: Marketing
Faculty: Graduate Schools
Academic year: 2018


Aschenbrenner, Lara Marie. (2018). The use of pride as a motivational factor to stimulate and cultivate organizational commitment. (Independent study, Master of Business Administration). Bangkok: Siam University.


On the progression of emerging new concepts to construct organizational frameworks around, how to beneficially utilize pride and organizational commitment within the managerial approach is vital to nurture, enforce and maintain performance. Implementing an organizational environment that patronizes and endorses pride as a tangible instrument and asset is the fundament to achieve emotional and organizational commitment; nonetheless, few studies and researches are focused on the relationship between both dimensions. Applying the focus on pride as a managerial approach is a newly arising view onto organizational management. Hence, findings, proposed in researches and literature, sparsely pay regard to crucial aspects for a successful integration of pride and commitment into the organization. While organizational commitment is present in a vast number of scientific studies and teachings, little research is done on one of the strongest forces underlying this commitment – the sentiment of pride.

This, for once, borders the general comprehension on why employees come to engage in organizational commitment or why their attitude towards commitment to the organization is indifferent. For another, it borders managers’ capability to promote organizational commitment and inweave this concept into their leadership style. This paper aims to address the deficiency of lacking research in terms of the interconnections between the two primary variables and hence, to further insights of the interrelation between pride in an organizational framework and commitment to the organization by examining the relationships between those primary variables and their mediating variables as well as by elaborating a conceptual model for organizational commitment on the basis of pride.


Keywords:  Organizational pride, Workplace pride, Organizational commitment, Motivation, Management, Emotional commitment, Organizational psychology, Organizational behaviour.

The Use of Pride as a Motivational Factor to Stimulate and Cultivate Organizational Commitment

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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