Transformation strategy research on overseas study intermediary under the background of big data – By Taking Jinjilie Overseas Education Company for example

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Project Title: Transformation strategy research on overseas study intermediary under the background of big data – By Taking Jinjilie Overseas Education Company for example
Author: Mr. Jiashu Mao
Advisor: Associate Professor Li Chiao-Ming
Degree: Master of Business Administration
Major: International Master of Business Administration
Faculty: Graduate Schools
Academic year: 2017

Citation

Jiashu, Mao. (2017). Transformation strategy research on overseas study intermediary under the background of big data – By Taking Jinjilie Overseas Education Company for example. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

With the deepening of China’s opening up, more and more students choose to go abroad for further study, China has become a major source of international students. The rise of studying abroad has promoted the development of domestic study intermediaries, especially after entering the Internet era, the popularity of large data applications to the study intermediary has brought more opportunities, but also brought a lot of problems. The surge in the number of students makes the intermediary sprung up, the entire industry intermediary industry competition intensified, coupled with now promulgated by the state of the industry to regulate the legal rules of the industry is not sound enough, the traditional study of intermediaries face various problems. At this stage, large data has become an important means to promote the development of all walks of life, convenient people to live an important means of universal degree is not past, study counseling is no longer monopoly by the intermediary, the way to earn information difference has long been unable to meet the development of study intermediary, Transformation becomes a top priority. This paper summarizes the development course, the characteristics of the industry and the characteristics and characteristics of the study abroad, analyzes the present situation and the dilemma of the study abroad, and analyzes the status of the study abroad, The influence of studying abroad, and the development dilemma of Jinjilie(JJL) company study abroad, and put forward some suggestions on the transformation of JJL’s research intermediary company under the big data age. Through the research of this article, it provides a targeted strategic opinion for the reform and development of the company, and also finds a better direction for the development of the traditional research intermediary industry in the era of large data, and has a reference for similar companies.

 

Keywords:  Study abroad, Strategic transformation; Large data, Development strategy, JJL.


Transformation strategy research on overseas study intermediary under the background of big data – By Taking Jinjilie By Taking Jinjilie Overseas Education Company for example

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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