บริหารธุรกิจมหาบัณฑิต - Master of Business Administration Program - ฐานข้อมูลงานวิจัย มหาวิทยาลัยสยาม

M.Ed

ศึกษาศาสตรมหาบัณฑิต (การบริหารการศึกษาและผู้นำทางการศึกษา)

Ph.D. in Public Education

ปรัชญาดุษฎีบัณฑิต สาขาวิชาภาวะผู้นำและนวัตกรรมการบริหารการศึกษา

Tourism and Hospitality Industry

ภาควิชาอุตสาหกรรมการท่องเที่ยวและการบริการ

Study on the Marketing Strategy of Intangible Cultural Heritage Brands Based on 4P Theory——Taking “Zhen Sanhuan” Zhangqiu Iron Pot as an Example

MBA February 6, 2024

Jing Xue 2566 (2023) Study on the Marketing Strategy of Intangible Cultural Heritage Brands Based on 4P Theory——Taking “Zhen Sanhuan” Zhangqiu Iron Pot as an Example สารนิพนธ์ (Independent Study), Advisor: Dr. Liao Zhigao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

Study the learning effects of blended teaching mode of application of the “Study Pass+BOPPPS” —Taking Object-Oriented Programming Course of Shandong Engineering Vocational and Technical College as an Example

MBA May 9, 2024

Han Qifeng 2566 (2023) Study the learning effects of blended teaching mode of application of the “Study Pass+BOPPPS” —Taking Object-Oriented Programming Course of Shandong Engineering Vocational and Technical College as an Example สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of

A Study on College students’ competition promoting teaching reform Take the new energy Vehicle Engineering technology major of Shandong Engineering Vocational and Technical University as an example

MBA February 6, 2024

Jiang Chengcheng 2566 (2023) A Study on College Students’ Competition Promoting Teaching Reform Take the New Energy Vehicle Engineering Technology Major of Shandong Engineering Vocational and Technical University as an Example สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management,

Study on the Current Situation and Countermeasures of technical students’ interest in English learning-Take the National Defense Education College of Shandong Kaiwen Technical School as an example

MBA February 6, 2024

Dong Ruichang 2566 (2023) Study on the Current Situation and Countermeasures of technical students’ interest in English learning-Take the National Defense Education College of Shandong Kaiwen Technical School as an example สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,

Study on the Education Management of Rural Left-behind Children in Hubei Province: Taking Huangmei District as an example

MBA February 6, 2024

Wang Sihan 2566 (2023) Study on the Education Management of Rural Left-behind Children in Hubei Province: Taking Huangmei District as an example สารนิพนธ์ (Independent Study), Advisor: Prof. Dr. Li Chunyou, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University

Study on the Influence Factors of International Education of Chinese Language to Cultural Communication Ability at Nanjing

MBA February 6, 2024

Ni Yanyan 2566 (2023) Study on the Influence Factors of International Education of Chinese Language to Cultural Communication Ability at Nanjing สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University

Study on the Influencing Factors of Education Funds Input in XIAN Electronic Technology University

MBA May 9, 2024

Zhao GuoXiang 2566 (2023) Study on the Influencing Factors of Education Funds Input in XIAN Electronic Technology University สารนิพนธ์ (Independent Study), Advisor: Dr. Liao Zhigao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University

Study on the Influential Factors of talent loss in Small and Micro Enterprises — Take MDS Company as an example

MBA February 6, 2024

Feng Hengrui 2566 (2023) Study on the Influential Factors of talent loss in Small and Micro Enterprises — Take MDS Company as an example สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

SWOT Analysis of Cooperative Education in Private Universities—Taking Shandong Engineering Vocational and Technical University as an Example

MBA May 9, 2024

Su Liyou 2566 (2023) SWOT Analysis of Cooperative Education in Private Universities—Taking Shandong Engineering Vocational and Technical University as an Example สารนิพนธ์ (Independent Study), Advisor: Dr. Liao Zhigao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University

Study on Influence Factors of Employee Satisfaction in Chengdu HT Hotel

MBA February 6, 2024

Wang Yuancheng 2566 (2023) Study on Influence Factors of Employee Satisfaction in Chengdu HT Hotel สารนิพนธ์ (Independent Study), Advisor: Prof. Dr. Li Chunyou, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

The Effects of Information Technology Knowledge to Higher Educational Information Management in Nanjing Universities

MBA February 6, 2024

Feng Jing. 2566 (2023). The Effects of Information Technology Knowledge to Higher Educational Information Management in Nanjing Universities. สารนิพนธ์ (Independent Study). Advisor: Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

Study on the Integration of Ideological and Political Education into Cooking Courses in Nanjing Commercial College

MBA February 6, 2024

Luo Fei. 2566 (2023). Study on the Integration of Ideological and Political Education into Cooking Courses in Nanjing Commercial College. สารนิพนธ์ (Independent Study). Advisor: Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

Study on the Marketing Strategy of Anmuxi Yogurt Market

MBA February 4, 2024

Wang Xinyu. 2566 (2023). Study on the Marketing Strategy of Anmuxi Yogurt Market. สารนิพนธ์ (Independent Study). Advisor: Assoc. Prof. Dr. Qiu Chao. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University.

Study on the Influence of the “Job Course Competition Certificate Integration” on Student Learning Outcomes — Taking Shandong Engineering Vocational University as an Example

MBA February 4, 2024

Zheng Jian. 2566 (2023). Study on the Influence of the “Job Course Competition Certificate Integration” on Student Learning Outcomes — Taking Shandong Engineering Vocational University as an Example. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam

Study on the Influence Factors of Digital Teaching Competence Assessment of Micro-sports Curriculum in Nanjing Universities

MBA February 4, 2024

Huang Zhenya. 2566 (2023). Study on the Influence Factors of Digital Teaching Competence Assessment of Micro-sports Curriculum in Nanjing Universities. สารนิพนธ์ (Independent Study). Advisor: Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

The Learning Effects of Task-driven Method in Computer Teaching Practice in Higher Vocational college-taking Nanjing Business College as an Example

MBA May 9, 2024

Ni Weiguo. 2566 (2023). The Learning Effects of Task-driven Method in Computer Teaching Practice in Higher Vocational college-taking Nanjing Business College as an Example. สารนิพนธ์ (Independent Study). Advisor: Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

The Effects of Marketing Mix (4Ps) and Brand Image on Consumers’ Purchase Intention– Taking Huawei Mobile Phones in Haidian District of Beijing as An Example

MBA February 4, 2024

Song Wenqing. 2566 (2023). The Effects of Marketing Mix (4Ps) and Brand Image on Consumers’ Purchase Intention– Taking Huawei Mobile Phones in Haidian District of Beijing as An Example. สารนิพนธ์ (Independent Study). Advisor: Dr. Ma Yu. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok:

The Influence of Low-Carbon Labelling on Tourist Consumption Behavior– A Case Study of 5A Scenic Spots in China’s Henan Province

MBA December 19, 2023

Qiao Yu. 2566 (2023). The Influence of Low-Carbon Labelling on Tourist Consumption Behavior– A Case Study of 5A Scenic Spots in China’s Henan Province สารนิพนธ์ (Independent Study). Advisor: Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

Study on Social Media Marketing of Chinese Film Based on AISAS Model——Taking TikTok as an Example

MBA May 9, 2024

Xin Xiaoyi. 2566 (2023). Study on Social Media Marketing of Chinese Film Based on AISAS Model——Taking TikTok as an Example. สารนิพนธ์ (Independent Study). Advisor: Dr. Liao Zhigao. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

SWOT Analysis of Chinese Television Shopping

MBA December 9, 2023

Guo Jiahao. 2566 (2023). SWOT Analysis of Chinese Television Shopping. สารนิพนธ์ (Independent Study). Advisor: Dr. Song Yingjie. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). International Business Management. Master of Business Administration. Bangkok: Siam University

Study on the Influencing Factors of Teacher Recruitment Satisfaction in Shenyang Qianfeng Education and Training Institution

MBA May 9, 2024

Wei Song. 2566 (2023). Study on the Influencing Factors of Teacher Recruitment Satisfaction in Shenyang Qianfeng Education and Training Institution. สารนิพนธ์ (Independent Study). Advisor: Dr. Liao Zhigao. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

The Effect of Relationship Marketing Factors on Customer Satisfaction and Behavioral Intention: The Case of New Channel International Education Group Limited

MBA December 8, 2023

Yidan Zhu. 2566 (2023). The Effect of Relationship Marketing Factors on Customer Satisfaction and Behavioral Intention: The Case of New Channel International Education Group Limited. สารนิพนธ์ (Independent Study). Advisor: Prof. Dr. Li Chunyou. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). International Business Management. Master of Business Administration. Bangkok: Siam University

How to Reduce the Impact of Global Financial Crises in the Future in Europe? Derived from Economic Depressions in the Past

MBA December 6, 2023

Marvin Teschner. 2566 (2023). How to Reduce the Impact of Global Financial Crises in the Future in Europe? Derived from Economic Depressions in the Past. สารนิพนธ์ (Independent Study). Advisor: ดร.ธนกร ลิ้มศรัณย์ – Dr. Tanakorn Limsarun. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam

Study on the learning effects of constructivism on mixed dance: Take Quanzhou Vocational and Technical University as an example

MBA May 9, 2024

Chen Linxin. 2566 (2023). Study on the learning effects of constructivism on mixed dance: Take Quanzhou Vocational and Technical University as an example. สารนิพนธ์ (Independent Study). Advisor: Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

Study on the Marketing Strategy of ByteDance Company in the Internet Industry-Taking TikTok as an Example

MBA May 9, 2024

Guan Xing. 2566 (2023). Study on the Marketing Strategy of ByteDance Company in the Internet Industry-Taking TikTok as an Example. สารนิพนธ์ (Independent Study). Advisor: Dr. Ma Yu. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

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