A case study on the traditional marketing practices in a Construction Company

Last modified: July 22, 2020
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Project Title: A case study on the traditional marketing practices in a Construction Company
Author: Ms. Sarina Bhattarai
Advisor: Asst. Prof. Dr. Rathavoot Ruthankoon
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Bhattarai, Sarina. (2017). A case study on the traditional marketing practices in a Construction Company. (Cooperative Education). Bangkok: Siam University.


Abstract

This report discusses the importance and effectiveness of modern day marketing practices. Marketing has become a crucial part for any type of organization. In a construction company, marketing plays equally the same important role. It is necessary to understand the impact that comes along with marketing executions. Marketing helps in attracting customers through brand awareness and communicating the values of a company’s offerings. This report deals with how being an A class construction company, this organization is not involved in any sort of marketing implementations. But however, with proper marketing research and planning, few digital marketing suggestions have been listed for the organization. The organization could use these suggestions for more visibility in the market and for sustainability in the future.

Keywords:  Marketing, Construction, Construction Company.


A case study on the traditional marketing practices in a construction company

Faculty of Business Administration, Siam University, Bangkok, Thailand

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