Marketing in non-profit organization and overview on project closure

Last modified: July 22, 2020
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Project Title: Marketing in non-profit organization and overview on project closure
Author: Ms. Sonu Chaudhary
Advisor: Asst. Prof. Dr. Rathavoot Ruthankoon
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Chaudhary, Sonu. (2019). Marketing in non-profit organization and overview on project closure. (Cooperative Education). Bangkok: Siam University.


Abstract

This internship is conducted at RTI International, which is an independent not-for-profit institute based in U.S.A. In Nepal, “Health for Life” a project launched by U.S. Agency for International Development (USAID) and implemented by RTI International for rural health development. The main objective of the report is to describe the importance of marketing activities for non-profit organization. To describe the roles and activities of an employee in the administration department. To describe the various stages and activities in the process of project closure and practices, requirements and key terms related to project close-out. The report is based on an organization operating in a developing country. All the information in report are qualitative data written in the form of experience gained in the organization. A project closure typically involves the dismissal of the teams involved in project, transfer of resources to the client or parent organization, closing of contracts and transfer of the project to next user. Marketing is also an important aspect for non-profit organizations to deliver success in their projects. Therefore, the 4Ps of marketing mix: product, price, promotion and place are also applicable to non-profit organizations.

Keywords:  Qualitative data, Project close-out, Marketing mix.


Marketing in non-profit organization and overview on project closure

Faculty of Business Administration, Siam University, Bangkok, Thailand

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