A study of general banking activities and analysis of how service fairness affects quality, customer satisfaction, and customer loyalty

Last modified: November 9, 2019
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Project Title: A study of general banking activities and analysis of how service fairness affects quality, customer satisfaction, and customer loyalty
Author: Ms. Krisha Shakya
Advisor: Dr. Pichit Eamsopana
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Shakya, Krisha. (2017). A study of general banking activities and analysis of how service fairness affects quality, customer satisfaction, and customer loyalty. (Cooperative Education). Bangkok: Siam University.


Abstract

My internship is conducted in Laxmi Bank Limited which is one of the sixteenth commercial bank of Nepal and was the first and ever merger in the Nepalese corporate history. This report explains about the general banking activities in Laxmi Bank such as in Customer Service Department, Clearing Department, Loan Department, Cash and Remittance Department, etc. and also, various services provided by Laxmi Bank such as various savings account, fixed deposit schemes, recurring deposit, mobile money and internet banking services, types of loans, etc. This report also talks about satisfaction and loyalty of the customer depending on the type of services provided. This report also answers the question of whether or not quality service is important for customers and the effect of price fairness on customers.

 

Keywords:  Customer Satisfaction, Customer loyalty, Service fairness.


A study of general banking activities and analysis of how service fairness affects quality, customer satisfaction, and customer loyalty

Faculty of Business Administration, Siam University, Bangkok, Thailand

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