A study of the strategy and ecotourism development of Phu Quoc National Park in Kien Giang Province, Vietnam

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Project Title: A study of the strategy and ecotourism development of Phu Quoc National Park in Kien Giang Province, Vietnam
Author: Mr. Quan Son
Advisor: Assoc. Prof. Dr. Jomphong Mongkhonvanit
Degree: Master of Business Administration
Major: International Master of Business Administration
Faculty: Graduate Schools
Academic year: 2017

Citation

Quan, Son. (2017). A study of the strategy and ecotourism development of Phu Quoc National Park in Kien Giang Province, Vietnam. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

Phu Quoc is an island district of Kien Giang province in the south of Vietnam. Phu Quoc Island is about 120 km away from Rach Gia city and 45 km from Ha Tien town. Phu Quoc has 22 small islands, with an area of ​​593.05 km2, 99 hills from north to south, 13 beautiful beaches, 63.74% of Phu Quoc Island. It is considered to have the potential to develop unique tourism resources in both manpower and natural resources. Surrounded by four seashores surrounded by hills, rivers, streams, waterfalls and mountains with pristine forests, wetlands, beautiful beaches. Phu Quoc island district has hundreds of small islands are waving on the sea. Travel to the tourist village in pearl-farming village, fish sauce village, pepper plantation, Sim wine maker … to attend MICE, events, festivals; visit Prion of Phu Quoc, Temple Bridge; Phu Quoc Natural Forest, Phu Quoc Waterfall, Tranh Stream, ecotourism island; buy some souvenirs; eat and drink food and drinks; and stay in one to five star resorts and hotels. Destination management is the coordinated management of all elements that make up the destination (sights, amenities, access, marketing and pricing). Therefore, developing tourism management points in Phu Quoc district in a sustainable way means restructure the economy, create jobs and contribute to poverty reduction and improve the family life. It will become a tourist management in the present and future specific locations.

At present, ecotourism has emerged as a controversial debate in a large number of forums and discussions in the tourism industry. Ecotourism is defined by the International Ecotourism Association as “responsible travel to natural areas that conserve the environment and improve the lives of local people.” Phu Quoc Island in Vietnam can be considered as a typical example of ecotourism. If ecotourism is successfully developed, it can make not only the best use of the environment and economy of Phu Quoc, but also reduce any damage to the island’s environment. However, any resolution to promote the development of eco-tourism in Phu Quoc Island by creating stable competitive advantages has been proceeded very badly. As a result, this study shows that if using a resource-based approach to propose solutions to promote sustainable competitive advantage of Phu Quoc Island, it will promote the development of eco-tourism.

 

Keywords:  Eco-tourism, Resource-based View, Sustainable Competitive Advantage Tourism Products, Tourism Destination, Tourism Destination Management, Phú Quốc’s Tourism Destination Management.


A study of the strategy and ecotourism development of Phu Quoc National Park in Kien Giang Province, Vietnam

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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