A study of the strategy and ecotourism development of Phu Quoc National Park in Kien Giang Province, Vietnam

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Project Title: A study of the strategy and ecotourism development of Phu Quoc National Park in Kien Giang Province, Vietnam
Author: Quan Son
Advisor: Assoc. Prof. Dr. Jomphong Mongkhonvanit
Degree: Master of Business Administration
Major: International Master of Business Administration
Faculty: Graduate Schools
Academic year: 2017
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Published:

Conference Proceedings
11th NATIONAL ACADEMIC CONFERENCE OF 2019 การประชุมวิชาการระดับชาติ ครั้งที่ 11 มหาวิทยาลัยสยาม ประจำปี 2562 เรื่อง Professional management in a disruptive world วันเสาร์ที่ 30 มีนาคม 2562

Citation

Son, Quan. (2017). A study of the strategy and ecotourism development of Phu Quoc National Park in Kien Giang Province, Vietnam. (Master’s independent study). Bangkok: Siam University.


Abstract

The aims of this study were the ecotourism development strategy in Pho Quoc Island, status and issues related to Phu Quoc National Park Ecotourism development, and to find the reason how to make it interesting to investors. The objectives of this research were: 1) to study the ecotourism development of Phu Quoc National Park for the period 2005-2015; 2) to study of some predictions and forecasts in the parameters related to ecotourism development in Phu Quoc National Park; 3) to study of Ecotourism development strategy for PQNP in the period 2006-2015; 4) to study of relative advantages, difficulties and challenges in ecotourism development of Phu Quoc National Park; and 5) to study general assessment of the socio and economic situation in the buffer zone of Phu Quoc National Park. The scopes of this study were to understand: 1) how to gain understanding about Socio-economic situation in the buffer zone of Phu Quoc National Park; 2) to know challenges and difficulties and ecotourism development and relative advantages; and 3) to understanding the objectives of ecotourism development, economic objectives and social objectivs in that island. The conclusion of this study met the requirements of the national tourism marketing in Vietnam in general and particular tourism in Phu Quoc. Thus, this research can be used for the marketing strategy of Vietnamese tourism towards the international tourism market. It was beneficial for policy makers of Vietnam tourism as well as tourism organizations. This research approach can be applied to other research on ecological environment in Phu Quoc in the near future.

Keywords: Ecotourism Development, Phu Quoc, National Park.


A study of the strategy and ecotourism development of Phu Quoc National Park in Kien Giang Province, Vietnam

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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