Role of Marketing in Automobile Company

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Project Title: Role of Marketing in Automobile Company
Author: Grishma Shrestha
Advisor: Dr. Chanatip Suksai
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2018

Citation

Shrestha, Grishma. (2018). Role of marketing in Automobile Company. (Cooperative Education). Bangkok: Siam University.


Abstract

This internship is conducted at Pioneer Moto Corp Private Limited, which is widely known company considered as one of leading brand in Nepal in Automobile sector. Main objective of this internship is to learn about how marketing works in an automobile company and what kind of tools are used by an automobile company in order to place themselves uniquely in the crowd, to know the process of product launching and to know how marketing helps to generate Sales. With the company, I was assigned to work as a marketing intern in Marketing Department under the supervision of Ms. Sweta Silwal. Key responsibilities assigned was the analysis of all the newspapers, made report of competitor advertisement daily and reported to all the staffs via email, wrote memo of the bills and documents received, searched venue for the event, confirmation of the venue and sent the weekly reports and kept records of all the day to day ATL & BTL activities and updated seniors with all the product launching reports. Upon the completion of internship, I found that few problems were resolved by means of providing valuable suggestions and support that I had learned during my bachelors. In this matter I learned more about instant problem solving which will be very important for future career development and profession.

Keywords: marketing, Advertisement, product launching, Event.


Role of Marketing in Automobile Company

Faculty of Business Administration, Siam University, Bangkok, Thailand

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