Analysis of market research and social media marketing

Last modified: July 22, 2020
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Project Title: Analysis of market research and social media marketing
Author: Mr.Susan Prajapati
Advisor: Dr.Eng. Duminda Jayaranjan
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Prajapati, Susan. (2017). Analysis of market research and social media marketing. (Cooperative Education). Bangkok: Siam University.


Abstract

In this report I will be talking about the activities and role done in my internship period. Social media is gaining popularity rapidly. Nowadays anything can be sold via social media. In just one decade, social media have revolutionized the life of many people and thus attracted much attention, not only from industry, but also academia (Tao, 2015).

The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face (Pacific, 2017).

Furthermore we created new Facebook Contest named ‘Mr and Miss Face of Facebook’ with many prizes and gifts such as Scholarship, to support our market research in order to collect more data and influence them to choose CG educational Institute against other competitors.

Apart from Research and Social media marketing this report also talks about the additional roles during my internship it deals with Academic auditing and counselling the students. Which purpose was to identify strength and weakness of CG educational Units and to counsel students the significance of ‘Cambridge International A-Level’ study programme offered by UK in Nepal and the advantages of selecting CG colleges for study.

Keywords:  Social media.


Analysis of Market Research and Social Media Marketing

Faculty of Business Administration, Siam University, Bangkok, Thailand

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