Consumer’s behavior towards life insurance

Last modified: December 12, 2021
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Project Title: Consumer’s behavior towards life insurance
Author: Ms. Riwaj Shrestha
Advisor: Ms. Yhing Sawheny
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Banking
Faculty: Business Administration
Semester / Academic year: 2/2020


Shrestha, Riwaj. (2020). Consumer’s behavior towards life insurance. (Cooperative Education). Bangkok: Siam University.


Increasingly, the internship has become an essential component of the undergraduate programme. It provides students with a smooth transition from the on-campus environment to the working environment. Students are able to learn about the profession and gain practical experience while simultaneously being able to reflect on what they have learned in the classroom. Through critical and deep study this report examines the consumer’s behavior towards life insurance. The objective of the study includes: 1) To apply the concepts and theory in the real world 2) To Observe and identify the process and procedures of the company 3) To expand networks and relationship in the professional world 4) To develop the communication skills 5) To know the competitive strength and weakness of the company. I was assigned to work under the direct supervision of Kulananda Gupta sir. The responsibility assigned to me includes gathering information, helping agents and customers with their queries, and maintaining a good relationship with the customers. With the completion of this internship, I found out that people’s attitudes and behavior towards insurance are changing positively.

Keywords: customer behavior, life insurance, behavior

Consumer’s behavior towards life insurance

Faculty of Business Administration, Siam University, Bangkok, Thailand

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