|Project Title:||Consumer Behavior and Search Engine Optimization in the Airlines Industry|
|Author:||Ms. Ashima Poudyal|
|Advisor:||Ms. Yhing Sawheny|
|Degree:||Bachelor of Business Administration (International Program)|
|Major:||Finance and Banking|
|Semester / Academic year:||2/2020|
Poudyal, Ashima. (2020). Consumer behavior and search engine optimization in the Airlines Industry. (Cooperative Education). Bangkok: Siam University.
This co-operative report entitled “Consumer Behavior and Search Engine Optimization in the Airlines Industry” carried out at Buddha Air has the goal to study and analyze the behavior of consumers in order to create enriching contents that match their needs and perceptions while working within the airlines industry. Throughout the internship tenure, I was assigned to work as a Content Writer, under the Communications department, before Research and Development department. The objectives of this study include: (1) to understand the behavior and buying patterns of consumers (2) to study the needs of consumers and create informative contents on the same matter (3) to create engaging contents to build up customer base and ensure heavy traffic (4) to level up the credibility of the official site of the company in Google and various other platforms. Complying with the objectives of the study, I was assigned to create original blog posts, web content, articles, quora articles, announcements, letters and many more on behalf of the company. Working as a content writer is a new experience to me. I, thus, faced a couple of challenges and hurdles throughout the tenure. However, proper guidance, a healthy working environment and constructive feedback is what made this journey a fruitful one. I, furthermore, have been able to apply my theoretical knowledge on practical grounds and this blend has enabled me to be open to new learnings whilst trying to understand the real market and the bigger picture as a whole. This has been a great opportunity for me to hone my intrapersonal and interpersonal skills and to observe how the company has been managing its existing resources for survival whilst undergoing a global pandemic.
Keywords: consumer behavior, content writing, informative articles
Consumer Behavior and Search Engine Optimization in the Airlines Industry
Faculty of Business Administration, Siam University, Bangkok, Thailand