Brand awareness and customer loyalty

Citation

Shrastha, Kriti. (2017). Brand awareness and customer loyalty. (Cooperative Education). Bangkok: Siam University.

Abstract

This internship is conducted at SYN HUB Co-innovative Space, which is a space where creators, innovators, dreamers and makers come together to produce incredible results. Main objective of the study is to create brand awareness and customer loyalty among international customers for SYN HUB and learn the practical aspects of marketing and how marketing influences the decision of the customers. The secondary objectives of the study is to provide exposure and develop professionalism in the students, provide experience and outgrow the potential of the students and to fulfill the requirement of BBA VIII semester program of Siam University, Thailand.

Also, this report includes the details regarding the jobs/activities performed during the 14 weeks internship period at Syn Hub Co-Innovative Space where I was placed as a Sales and Communication intern.

The result of the study shows positive correlation between customer experience and customer loyalty. To establish a relationship with the customers, it is important to engage with them. Hence, customer engagement is the key for establishing relationship with customers.

Keywords:  Brand awareness, Customer Loyalty, Marketing.

Brand awareness and customer loyalty

Faculty of Business Administration, Siam University, Bangkok, Thailand

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