Brand internship at Jawalakhel Group of Industries

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Project Title: Brand internship at Jawalakhel Group of Industries
Author: Ms. Erica Shrestha
Advisor: Dr.Tanakorn Limsarun
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Shrestha, Erica. (2017). Brand internship at Jawalakhel Group of Industries. (Cooperative Education). Bangkok: Siam University.


Abstract

This internship is conducted at Jawalakhel Group of Industries, which is one of the leading Liquor Company in Nepal. The main objective of this study is to implement the theoretical knowledge in the practical work place, prepare myself and polish my knowledge to be a better future professional and gain some real work experiment. To complete the internship I had to complete a survey on ‘Consumer Digital Media Behavior” and to carry out the survey an online questionnaires have been used as a main tool for analysis. Therefore, an online satisfaction assessment is developed to bridge the gap of this. The respondents are authorized to take the survey online and data will be automatically processed and empirical evidences will be reported. The results found that the online assessment form is able to help collect the data easily and avoid some minimal errors in the survey. With this survey it helped the company focus more on what better steps they can take to expand the digital platform for their business.

Keywords:  Digital Media .


Brand Internship at Jawalakhel Group of Industries

Faculty of Business Administration, Siam University, Bangkok, Thailand

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