OYO Nepal Customer Relationship Management Story

Last modified: September 11, 2020
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Project Title: OYO Nepal Customer Relationship Management Story
Author: Aastha Subedi
Advisor: Dr. Parham Porouhan, Ph.D.
Degree: Bachelor of Business Administration (B.B.A.) (International Program)
Major: Marketing
Faculty: International College
Semester / Academic year: 2/2019

Citation

Subedi, Aastha. (2019). OYO Nepal customer relationship management story. (Cooperative Education). Bangkok: Siam University.


Abstract

This internship has been conducted in OYO Rooms Nepal, South Asia’s largest Hotel Chain as a university requirement. The objectives of the internship includes (1) to study Customer Acquisition activities at OYO Nepal, (2) to study Customer Retention activities at OYO Nepal, (3) to study Customer Engagement activities at OYO Nepal. They are helping consumers in Nepal to get a comfortable stay away from home at a reasonable price. Thus, improving their online presence to meet the demand of consumers in different cities of the country.

The student was assigned to work with the company as an Intern, in the Online Travel Agent Department for 14 weeks. Upon the completion of the internship, it was found that the experience was facilitated by the means of practical learning and theories concerning Services Marketing, Integrated Marketing Communications Management and Brand Management. Under this pattern, the learnings include the importance of a content strategy, impact of social media campaigns and contests, strategic partnerships and negotiations and customer relationship management which are very important for future career development and profession.

Keywords:  Online Travel Agent, Strategic Partnerships, Content Strategy, Customer Relationship Marketing.


OYO Nepal Customer Relationship Management Story

Faculty of Business Administration, Siam University, Bangkok, Thailand

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