| Project Title: | Building Brand Engagement of Annapurna Aroma through Digital Marketing Initiatives |
| Author: | Ms. Ashwini Pudasaini |
| Advisor: | Mr. Kavin Katanyutaveetip |
| Degree: | Bachelor of Business Administration (B.B.A.) (International Program) |
| Major: | Marketing |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2021 |
Citation
Ashwini Pudasaini. (2021). Building brand engagement of Annapurna aroma through digital marketing initiatives. (Cooperative Education). Bangkok: Siam University.
Abstract
This Cooperative report, titled “Building Brand Engagement of Annapurna Aroma through Digital Marketing Initiatives,” includes information on developing a digital presence with the goal of increasing brand engagement of Annapurna Aroma, a Nepalese company that specializes in the manufacturing and exportation of essential oils. Its office is located in Shantinagar, Kathmandu, and it handles its operations in Nepal. It manufactures essential oils from medicinal and aromatic plants found throughout Nepal and exports them to international markets, primarily Europe and North America.
The major objective of this report is to identify the issues that arise while a traditional company like Annapurna Aroma transitions into a digital presence and how these issues may be addressed using theoretical and practical experiences. The report also highlights the variables that must be taken into account before undertaking any type of transformation without affecting the company’s reputation. Throughout my internship, I was able to gain a better grasp of how businesses work in the real world and how to use my theoretical marketing and branding knowledge in practice. My key responsibilities included managing the company’s digital presence, designing social media posts, launching email marketing, and fostering interaction and connection between the company and the brand.
In conclusion, Annapurna Aroma still has to concentrate on establishing a strong digital presence in order to increase brand engagement. The company’s objective of being sustainable, ethical, and empowering the local community must be emphasized. To avoid any brand gaps, the same message should be shared across departments.
Keyword: Marketing, Branding, Digital Presence, Essential Oil
Building Brand Engagement of Annapurna Aroma through Digital Marketing Initiatives
Faculty of Business Administration, Siam University, Bangkok, Thailand