Building brand equity of Nepal Knotcraft Centre

Last modified: December 17, 2021
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Project Title: Building brand equity of Nepal Knotcraft Centre
Author: Miss Anisha Shrestha
Advisor: Miss Khwanchol Kampan
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020


Anisha Shrestha. (2020). Building brand equity of Nepal Knotcraft Centre. (Cooperative Education). Bangkok: Siam University.


This Cooperative report titled “Building Brand equity of Nepal Knotcraft Centre” has the goal to understand the local market of Nepal more deeply. Considering the current market scenario of Nepal, companies have stated to utilize the available resources and trying to promote Nepalese products and urging potential customers to support local. The objective of the report includes: 1) To analyze the local market in context of Nepal; from the production to the hands of the end users. 2) To understand the importance of branding when it comes to handicrafts. 3) To understand the need of technology in today’s growing business. 4) To understand the importance of marketing tools in an organization. Initially while starting off as an intern which later turned as my job, I was assigned to work under the Marketing department with the Marketing manager under the direct supervision of the Managing Director. The major responsibilities included brainstorming ideas for marketing campaigns to be conducted, creating content for social media and blogs and ensure it to be posted on time and handling the official website of the company with the aim of making it as a noticeable brand creating an image and relationship with the customers which was quite a new and knowledgeable experience for me. Under the completion of the tenure, we were able to understand as the company has been operating since 1984 with its handmade products they have been able to create that bond with its customers majorly with the international clients and comparatively less focus has been to the local customer. As per the changes in the market scenario companies need to adapt and change mainly today when the entire world is facing issues from the corona virus outbreak and how its important to make our customers understand and convey the message to them.

Keywords: Branding, Marketing tools, Local market, Technology in business, handmade products

Building brand equity of Nepal Knotcraft Centre

Faculty of Business Administration, Siam University, Bangkok, Thailand

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