Understanding the Impact of Social Media Marketing During COVID-19 With Focus on Undergraduate College – KCM

Last modified: December 17, 2021
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Project Title: Understanding the Impact of Social Media Marketing During COVID-19 With Focus on Undergraduate College – KCM
Author: Miss Shreya Bhandari
Advisor: Dr. Kanthima Kongsathitsuwan
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Bhandari, Shreya. (2020). Understanding the impact of social media marketing during COVID-19 with focus on undergraduate College – KCM. (Cooperative Education). Bangkok: Siam University.


Abstract

The goal of this cooperative report titled “Understanding the Impact of Social Media Marketing During COVID-19 With Focus on Undergraduate College – KCM” is to study how the pandemic has impacted social media marketing of a college and to learn the skills to handle social media accounts in the context of marketing and audience reach. KCM is the first BBA college in Nepal.

It is located in Gwarko, Lalitpur. This report also highlights the importance of incorporating brand colors in adverts and other branding elements like brand personality that are important for building and maintain a brand image. With the company, I was assigned to work as Corporate Communications Associate under the direct supervision of Corporate Communications Manager.

My responsibilities included Content Creation, Designing Posts and Social Media Handling along with assisting in all Corporate Communications activities, to facilitate during the admissions 2020 with all content handling and messenger/emails related data management, to observe the progress of all activities as managed by third parties (agency and media houses)

Throughout my internship, I was able to learn more about professional communication and forms of marketing, which are very important for future career development and profession. Upon the completion of the internship, it was evident that the company has a strong brand name because it has been in the industry for over 20 years but their digital presence needs a lot of work. Given the increasing use of social media marketing, it is critical for KCM to maintain a digital presence to stay connected with their target audience and continue growing as a branded institution.

In conclusion, this was an opportunity to develop and enhance skills and competencies in my career field.

Keywords: Content, Social Media Marketing, Corporate Communications


Understanding the Impact of Social Media Marketing During COVID-19 With Focus on Undergraduate College – KCM

Faculty of Business Administration, Siam University, Bangkok, Thailand

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